Ramp Up Your Brand

Dr. Richardson and I had a very honest conversation about “brand”. Most companies don’t know who they are specifically speaking to. How do you speak to your perfect client?

Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer- packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, ConAgra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Peatos, Ithaca Hummus, Mother Kombucha, Rebel Creamery, zaca recovery, and others.

Ramp Your Brand

author James : How to Ride the Killer CPG Growth Curve, the #1 Best-seller in Business Consulting on Amazon. He also hosts his own podcast—Startup Confidential, and his thoughts appear regularly in industry publications such as Foodnavigator.

Visit his website, Premium Growth Solutions or check out his book, Ramping Your Brand!

https://www.youtube.com/watch?v=GAkb8rFPnLs

Ramp Up Your BrandThis is the ABQ Business Podcast with your host Jason Rigby. Each week we interview leading business leaders to inspire the vision and the spirit that is in every entrepreneur. We discuss strengths, weakness, strategies, systems and the problems we can all solve together to fulfill a shared vision of a new future for Small Business.

Ramp Up Your Brand

Please go to www.abqpodcast.com where you can get show notes, resources ,and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Follow me on Instagram at: @abqjasonrigby